10 Real-Life Press Release Samples You Can Customize (With Templates)

If you’re running a B2B brand and need to make an impactful announcement, press release writing remains one of the most credible ways to do it. Whether you’re launching a new product, securing funding, or announcing a key partnership, the right press release can position your brand for visibility and trust.

In this guide, you’ll find 10 real-life press release samples that cover various scenarios, along with templates that you can easily adapt. These examples are selected to give you clarity on tone, format, and structure and most importantly, how to make your message newsworthy.

Why Press Release Writing Still Matters

Despite the growth of digital channels, press releases remain an essential PR and SEO tool. According to Cision’s 2023 State of the Media report, 72% of journalists prefer to receive news announcements via press release.

When done correctly, a press release can:

• Improve media visibility and backlinks
• Build brand authority
• Support SEO through quality press release submission
• Provide content for journalists to repurpose

What Makes a Great Press Release?

A strong press release combines a compelling headline, a clear summary, credible quotes, and factual information. It’s not an advertisement—it’s a newsworthy story. Here’s what every release should include:

• Headline: Specific and relevant
• Lead: The most important information in 2–3 lines
• Body: Supporting details, stats, and context
• Quote: Adds a human voice
• Boilerplate: Company background

Let’s look at 10 real-world press release sample types, each with a customizable template.

1. Product Launch Press Release

When to Use: New product, feature, or platform launch.

Sample

San Francisco, CA — FastLinko today announced the release of its SEO Intelligence Suite, a platform designed to automate keyword tracking, backlink insights, and competitor analysis.

Why It Works

• Starts with a newsworthy hook
• Focuses on benefits and features
• Contains a product quote

2. Event Announcement Press Release

When to Use: Hosting a webinar, conference, or company event.

Sample

FastLinko to Host Global SEO Forum 2025 Featuring Speakers from Google, Moz, and Ahrefs.

Why It Works

• Builds credibility with names
• Clearly defines the event’s purpose
• Easy for journalists to share

3. Funding Announcement Press Release

When to Use: Series A/B/C rounds or investment news.

Sample

FastLinko Raises $12 Million in Series B Funding to Expand Its Global SEO Service Reach.

Why It Works

• Provides financial figures
• Adds credibility through investor names
• Signals growth and innovation

4. New Hire/Leadership Press Release

When to Use: Appointing a new C-suite executive or advisor.

Sample

FastLinko Appoints Former HubSpot VP as New Chief Marketing Officer.

Why It Works

• Humanizes the brand
• Strengthens internal leadership credibility
• Highlights the new hire’s past accomplishments

5. Partnership or Collaboration Press Release

When to Use: Co-branded initiatives or strategic alliances.

Sample

FastLinko and SEMrush Partner to Deliver Integrated SEO Tools for E-commerce Brands.

Why It Works

• Clarifies what each company contributes
• Emphasizes mutual benefit
• Mentions shared customer impact

6. Award or Recognition Press Release

When to Use: Winning an industry award or receiving media recognition.

Sample

FastLinko Named Top SEO Agency of 2025 by Clutch.

Why It Works

• Third-party credibility
• Good for social proof
• Great for backlinks from award sites

7. Crisis Communication Press Release

When to Use: Addressing major internal issues, PR backlash, or data breaches.

Sample

FastLinko Issues Statement on Server Downtime, Restores Full Functionality in Under 6 Hours.

Why It Works

• Clear and transparent
• Assures customers and partners
• Reinforces accountability

8. Research or Report Press Release

When to Use: Publishing original studies, white papers, or trend reports.

Sample

FastLinko Releases 2025 SEO Trends Report: 92% of B2B Brands Plan to Increase Organic Spend.

Why It Works

• Uses original data
• Serves as link-worthy content
• Encourages citations from industry media

9. Rebranding or Company Relaunch Press Release

When to Use: Name changes, brand refresh, or service pivots.

Sample

FastLinko Unveils New Visual Identity and Expands Service Portfolio for Global Clients.

Why It Works

• Signals transformation
• Emphasizes user benefit
• Provides visual and narrative assets

10. Social Impact or CSR Press Release

When to Use: Non-profit partnerships, environmental efforts, or DEI initiatives.

Sample

FastLinko Launches Sustainability Fund for Local Digital Startups in Developing Countries.

Why It Works

• Aligns with values-driven audiences
• Demonstrates long-term commitment
• Engages community-focused press

How to Use These Templates

You can adapt each sample depending on your business context. Start by editing the headline and lead to reflect your unique offering. Insert actual figures, customer outcomes, or leadership quotes.

Don’t forget to:

• Add your company boilerplate
• Include media contact details
• Link to your site or press kit

For the best results, combine press release writing with press release submission on high-authority outlets.

Best Practices for Press Release Submission

To maximize reach:

• Distribute via wire services (e.g., PR Newswire, Business Wire)
• Submit to niche directories related to your industry
• Use multimedia (images, charts, videos) to boost engagement
• Optimize for SEO by including relevant keywords naturally

Be sure to track performance metrics like media pickups, referral traffic, and organic ranking improvements.

Where to Find the Best Press Release Services

Many B2B brands now outsource their PR needs to expert agencies. When looking for the best press release services, make sure they offer:

• Industry experience and past samples
• Keyword-optimized writing
• Media outreach and follow-up
• Transparent pricing and timelines

Avoid one-size-fits-all PR platforms. Custom press release writing backed by an SEO strategy will yield better long-term results.

Final Thoughts: Make Your Next Press Release Count

Whether you’re announcing a major launch or reporting on company milestones, your press release should reflect clarity, credibility, and purpose. These 10 real-life press release samples can serve as your blueprint, saving you time while maintaining journalistic quality.

If you’re looking to improve your brand’s visibility with effective PR, FastLinko’s press release writing and submission services are designed to help you get noticed. From startup announcements to global partnerships, we ensure your story gets the audience it deserves.

Let’s write a release that earns you not just headlines, but results.

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