In the digital-first business environment, visibility is one thing that matters the most. Companies that are ranked in search engines, trade publications, and industry news cycles are most likely to be remembered by potential clients, investors, and partners. Among the many ways to build visibility, press release submission remains one of the most impactful strategies.
A press release is more than a news update. It is a content asset that can drive SEO value, generate backlinks, and amplify brand authority. However, there are many business houses that overlook the ability of press releases to fuel digital marketing campaigns.
In this blog, we will take a deep dive into how to submit a press release for maximum SEO impact, walking through writing, distribution, optimization, and measurement. As a marketing leader at a B2B enterprise or a fast-growing SaaS start-up, it is crucial for you to understand how leveraging optimized press release services can make a real difference. So let’s get started.
What Is A Press Release Submission?
A press release submission is the process of distributing the company’s official announcement about their product launches, partnerships, funding news, or industry insights to media outlets, online platforms, and search engines.
Traditionally, press releases were sent to journalists and editors by fax or email, hoping for coverage in print newspapers or trade magazines. In 2025, modern press releases are published online, distributed through press release distribution platforms, and indexed by search engines within minutes. Moreover, press release submission is more about strategic SEO position than about publicity.
This transition from traditional PR to digital PR means press releases are now serving a double role. One, as a communication tool for sharing, is to update the journalist and stakeholders; another is to utilize it as an SEO asset for building backlinks, driving referral traffic, and gaining authority with search engines.
Why Press Release Submission Matters For SEO?
If optimized correctly, a press release writing can act both as a communication channel and an SEO booster. The core principle that visibility drives authority signifies the value of press release submission in SEO. Let’s take a look at it to understand it better:
- Backlink Generation: High-quality distribution platforms are often picked by media outlets, blogs, and news aggregators. These placements can earn valuable backlinks to your website.
- Keyboard Ranking: Press releases with effective SEO strategies, including keywords in headlines, subheadings, and body copy, can rank in Google News and search results.
- Brand Authority: Appearing on authority platforms, such as Business Wire or PR Newswire, signifies credibility to the audience as well as to search engines.
- Referral Traffic: The targeted visitors who are already interested in your announcement get driven when your release includes a link back to your product pages or landing pages.
Stats: According to Cision, 68% of platforms prefer press releases that are relevant and data-driven, which makes well-crafted releases to secure more coverage.
Common Mistakes In Press Release Submission
Many companies failed to maximize the SEO value of press releases despite their potential because of avoidable mistakes. Avoiding these pitfalls ensures that your press release performs well. Here are some common mistakes that are usually made in press release submission:
- Keyword Overstuffing: Forcing “press release SEO” in every other sentence of the release can harm the readability and get flagged by search engines.
- Using Low Authority Distribution Sites: Posting on spam directories dilutes the credibility and provides little SEO value.
- Overly Promotional Tone: News sites want newsworthy content and not advertisements. The press release writing should be informational and not hard.
- Ignoring Multimedia: A press release with images, videos, or infographics gets 92% more views, yet many companies still rely on plain text.
- Poor Timing: submitting on Friday afternoon or during an industry event can overlap with your announcement.
How To Write An SEO Optimized Press Release
Writing a press release that satisfied journalists, readers, and search engines required balance. Each element contributes equally to its discoverability and credibility. So let’s check out how to write an SEO optimized press release:
Headline Matters Most
Your headline is the first impression for both humans and search engines. So make sure that your headline includes primary keywords while still creating curiosity among the audience. For example, a strong headline such as “Company X unveils AI software to redefine Press release submission in the tech industry” boosts click-through rates and search rankings.
Lead The Value
Search engines give significant preference to the introduction with more than a hundred words. Media houses also review the introduction before deciding whether to cover your story or not. So it is crucial to keep your introduction concise, keyboard-aligned, and news-driven. For example, “Today, company X announced its $10 million series A funding round, reinforcing its role as a leader in optimized press release services for enterprise SaaS”.
Strategy Keyword Integration
The tone of your press release should sound natural and not computerized. So please use keywords and LSI terms in subheadings, quotations, and body paragraphs. Limit to 2-3 variations for balance.
Multimedia Integration
Visual content dramatically increases engagement. So, adding images, info, graphics, and videos with keyword-rich alt tags improves user experience as well as strengthens SEO.
Call To Action
Conclude your press release with a clear next step. For B2B companies, well-placed CTA turns a press release into a lead generation tool. Some examples of CTAs are “ download our white paper”, “ schedule a demo”, or “ explore our optimized press services”.
Choosing The Right Distribution Channels
The right distribution can help you determine your reach. A great press release on the wrong platform won’t deliver results. Here is how to choose and write the distribution channel strategically:
Paid Distribution Platforms
Premium services like PR Newswire, Business Wire, and GlobeNewswire guarantee placements on higher Authority websites. These platforms are recognized by Google News, ensuring SEO index and higher brand credibility. For enterprises, B2B companies, and their outlets, visibility is not negotiable.
Free Distribution Platform
Free channels like PRLog or online PR media are cost-effective for start-ups, but usually lack domain authority. They can support long-tail keyword SEO, but rarely have significant media pick-up.
Industry-Specific Outlets
For B2B brands, niche publications often outperform general platforms. For example:
A cybersecurity firm benefits more from SC magazine than CNN, and a healthcare provider should prioritize healthcare IT news. These channels generate qualified leads rather than vanity traffic.
Owned Media Channels
Never overlook your owned assets. Publishing a release on your company blog, LinkedIn, and email newsletters maximizes ROI. To further boost press release SEO, search engines recognize cross-channel consistency.
Criteria For Evaluating The Best Release Services
- Domain authority of the distribution network.
- Ability to syndicate across Google News or major publications.
- Availability of analytics dashboard, like backlinks, impressions, and CTR.
- Customer support and an editor review to ensure releases meet journalist standards.
Step-By-Step Guide For Submitting A Press Release
A streamlined process ensures that your press release is not only published but also performs well. Here are step-by-step guidelines for submitting a press release:
Prepare Your Release
Finalize all content, including headline, subheadings, body copy, Boilerplate, images, and links. A poorly prepared release risks rejection by journalists and distribution platforms.
Select A Distribution Platform
Decide between paid platforms for authority, free ones for reach, or hybrid options for balanced exposure.
Upload & Format Correctly
Major platforms often reject releases with formatting errors. So make sure your content has a proper headline (70-100 characters), subheadings for readability, and a Boilerplate with consistent company information.
Schedule Strategically
Timing always matters, so submit early in the week. It is better to avoid Fridays and holidays when media attention is very low.
Promote Beyond Distribution
Once your press release is live, spread the word about the release through LinkedIn posts, email newsletters, Twitter threads, and industry-specific forums. Journalists are more likely to notice when it is trending.
Follow Up With Journalists
Distribution gets your release published, and follow-up gets it covered. Send personalized notes to target journalists highlighting the angle relevant to their audience.
Press Release SEO Best Practices
In press releases, writing is only half the job. Technical optimizations make your release discoverable.
Meta Titles & Descriptions
Each press release should include a keyboard-rich title, not more than 60 characters, and a description of not more than 160 characters.
Anchor Text Optimization
Replace vague CTAs like “click here” with descriptive anchors. This tells search engines what the linked page is about
Schema Markup
Implementing a news article Schema increases the chances of being featured in Google News or SERP rich snippets. This could be very beneficial for me to be with companies aiming for tropical authorities.
Mobile Optimization
As per TOI, More than 70% of news consumption happens on social media. So, make sure you use short paragraphs, subheadings, and compressed images for faster load times.
Tracking Links
Embed UTM parameters in your press release links to measure traffic sources in Google Analytics. For example:
“utm_source=pressrelease&utm_medium=distribution&utm_campaign=productlaunch”
Measuring The SEO Impact Of Press Releases
A press release’s effectiveness is trackable, which makes it a tangible ROI driver for marketing teams.
Back Link Analysis
Use tools like Ahrefs or SEMrush to track topics that picked up your press release. Always prioritize backlinks from high-domain Authority (DA) websites for maximum SEO value.
Referral Traffic
You can use Google Analytics, which will help you track how many visitors came directly from your press release. For B2B campaigns, measure traffic volume and lead conversions from this traffic.
Keyboard Rankings
Examine whether your press release ranks for targeted keywords or not. Keep monitoring for over a week to assess the impact of keywords.
Media Mentions
Keep track of how many unique publication features you release. A single placement in the introduction or the upper section of the press release can easily outweigh dozens of low-quality mentions.
Engagement Metrics
Evaluate CTR, average time spent on your landing page, and bounce rates from press release visitors. The signals indicate whether your release is attracting the right audience.
When To Use Professional Press Release Services
The DIY press release submissions can work. However, they often fall short in terms of quality and reach. Professional services ensure both SEO performance and media credibility.
- Signs you should use professional press services
- Your internal team struggles with writing in a journalistic style.
- You are aiming for placements in tier-1 media outlets.
- You need a guaranteed SEO driven approach
- Your leadership demands measurable ROI from PR.
Benefits Of Optimized Press Release Services
- Expert Writing: A professional knows how to integrate SEO friendly keywords with news.
- Broader Distribution: Professionals provide services to maintain relationships with media outlets that most companies can’t access directly.
- SEO Consistency: Meta data, schema anchor text, and alt tags are optimized with precision.
- Analytics And Reporting: A professional ensures advanced dashboards show backlinks earned, impressions generated, and traffic driven.
DIY Vs. Professional ROI
DIY offers a low upfront cost but limited exposure, whereas professional services come with a higher upfront cost but provide measurable SEO returns, including bank links, authority, and long-term visibility.
For B2B enterprises, switching to professional press release services is often more cost-effective in the long run, especially when press releases are part of an ongoing digital PR strategy.
The Future Of Press Release Submission In SEO
The domain of press release SEO, is evolving rapidly:
- AI-Generated Drafting: The introduction of AI tools has accelerated writing. However, it must be edited for authenticity.
- Rich Media Integration: Nowadays, video press releases and interactive infographics are getting more attention.
- Digital PR + Influencer Integration: Collaborating with LinkedIn creators or new industry influencers increases the reach of your PR.
- Video Search Optimization: Press releases written in natural language are more likely to rank higher in AI-driven queries.
Start-ups and forwarding companies treat press releases more than mere announcements. They consider press releases as a part of a holistic digital PR strategy.
Conclusion
A press release submission is a strategic SEO lever. Businesses can transform press releases into a source of backlinks, visibility, and brand Authority by writing newsworthy releases, optimizing for keywords, choosing authority, distribution channels, and tracking results.
Companies serious about enhancing their visibility, partnering with a professional provider makes the difference. FastLinko’s best press release services offer expert writing, optimized press release distribution, and measurable SEO impact, ensuring your announcement gets seen, ranked, and remembered by potential audiences.
If your organization is ready to turn press releases into both growth engines, explore Fastlinko’s optimized press release services today.
FAQs
Do press releases count as backlinks?
Yes, press releases support SEO by generating backlinks, building citations, increasing brand mentions, and accelerating indexation. The SEO impact of press releases comes from indirect signals that enhance the domain authority, improve visibility, and generate traffic.
How to properly send a press release?
To send a press release:
- Identify a journalist who is interested in your story.
- Create an interesting subject line
- DDevelop a lead for your pet
- Craft the body of your pitch email
- Include your press release
- Provide your contact information
- Send your pitch email at the right time.
What is the golden rule of a press release?
The Golden rule release is to remember the 5 Ws- who, what, where, why, and when. Adding these details will put your story in context. Moreover, you want to follow them in your opening paragraph as soon as possible. Try to keep it short and sweet, around 4 to 5 paragraphs.
What is the best time to send a press release?
The best time to send a press release depends on your target audience. According to experts, the ideal time is from mid-morning to early afternoon, specifically between 10 am and 2 pm, as this aligns with when the boxes are at their freshest. Though timing matters, it is only used if your release is relevant and targeted.
